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Category Archive: Competition

eSports: Growth Unlimited?

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From niche origins to an unstoppable international phenomenon, this is the singular story of competitive video-gaming. There’s so much to chew on – gaming superstars, head spinning figures, brands and advertisers, and even universities. Get ready for this thrilling ride.

March 27, 2019 Business, Competition, Innovation, Marketing, News, Society

Which Side Are You On: Beer, Wine, Cocktails, or Cannabis?

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Changing consumer preferences, shifting demographics, and the battle of alcoholic beverages. What’s next? Welcome to the world of non-alcoholic, zero calorie, cannabis-infused drinks.

January 16, 2019 Business, Competition, Consumer Behavior, Consumer Insights, Innovation, International Business, Marketing, News

Fake Products Flooding Online Stores: How Big is the Business of Counterfeits?

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Getting scammed online? Chances of receiving fake products when purchasing online are rising, as online shops are getting flooded with counterfeit products. The hot spot for counterfeit business: Amazon, Alibaba and similar big online shops.

January 16, 2019 Advice, Business, Competition, Consumer Insights, News

Keep Calm Hyderabad: IKEA’s Grand Debut in India

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IKEA debuted in India to a blockbuster opening. What was the company’s launch strategy that attracted 40,000 consumers on Day 1, and what were were some consumer insights it learned from market research? Now what?

January 16, 2019 Business, Competition, Consumer Behavior, Consumer Insights, International Business, Market Research, Marketing, News
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