From niche origins to an unstoppable international phenomenon, this is the singular story of competitive video-gaming. There’s so much to chew on – gaming superstars, head spinning figures, brands and advertisers, and even universities. Get ready for this thrilling ride.
Category Archive: Competition
Changing consumer preferences, shifting demographics, and the battle of alcoholic beverages. What’s next? Welcome to the world of non-alcoholic, zero calorie, cannabis-infused drinks.
Getting scammed online? Chances of receiving fake products when purchasing online are rising, as online shops are getting flooded with counterfeit products. The hot spot for counterfeit business: Amazon, Alibaba and similar big online shops.
IKEA debuted in India to a blockbuster opening. What was the company’s launch strategy that attracted 40,000 consumers on Day 1, and what were were some consumer insights it learned from market research? Now what?