It’s a cult brand with a gigantic, devoted fan base. Supreme is a streetwear brand that exemplifies what a hype brand is. What goes into the making of a hype brand? Who are hypebeasts? Get a glimpse into the world of “drops” and reselling. Welcome to a subculture where authenticity is paramount.
Category Archive: Consumer Insights
Changing consumer preferences, shifting demographics, and the battle of alcoholic beverages. What’s next? Welcome to the world of non-alcoholic, zero calorie, cannabis-infused drinks.
Getting scammed online? Chances of receiving fake products when purchasing online are rising, as online shops are getting flooded with counterfeit products. The hot spot for counterfeit business: Amazon, Alibaba and similar big online shops.
IKEA debuted in India to a blockbuster opening. What was the company’s launch strategy that attracted 40,000 consumers on Day 1, and what were were some consumer insights it learned from market research? Now what?