It’s a cult brand with a gigantic, devoted fan base. Supreme is a streetwear brand that exemplifies what a hype brand is. What goes into the making of a hype brand? Who are hypebeasts? Get a glimpse into the world of “drops” and reselling. Welcome to a subculture where authenticity is paramount.
Category Archive: Consumer Insights
Changing consumer preferences, shifting demographics, and the battle of alcoholic beverages. What’s next? Welcome to the world of non-alcoholic, zero calorie, cannabis-infused drinks.
Getting scammed online? Chances of receiving fake products when purchasing online are rising, as online shops are getting flooded with counterfeit products. The hot spot for counterfeit business: Amazon, Alibaba and similar big online shops.
IKEA debuted in India to a blockbuster opening. What was the company’s launch strategy that attracted 40,000 consumers on Day 1, and what were were some consumer insights it learned from market research? Now what?
now what? 