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Category Archive: International Business

Which Side Are You On: Beer, Wine, Cocktails, or Cannabis?

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Changing consumer preferences, shifting demographics, and the battle of alcoholic beverages. What’s next? Welcome to the world of non-alcoholic, zero calorie, cannabis-infused drinks.

January 16, 2019 Business, Competition, Consumer Behavior, Consumer Insights, Innovation, International Business, Marketing, News

Keep Calm Hyderabad: IKEA’s Grand Debut in India

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IKEA debuted in India to a blockbuster opening. What was the company’s launch strategy that attracted 40,000 consumers on Day 1, and what were were some consumer insights it learned from market research? Now what?

January 16, 2019 Business, Competition, Consumer Behavior, Consumer Insights, International Business, Market Research, Marketing, News
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