Changing consumer preferences, shifting demographics, and the battle of alcoholic beverages. What’s next? Welcome to the world of non-alcoholic, zero calorie, cannabis-infused drinks.
Category Archive: International Business
IKEA debuted in India to a blockbuster opening. What was the company’s launch strategy that attracted 40,000 consumers on Day 1, and what were were some consumer insights it learned from market research? Now what?
now what? 