It’s a cult brand with a gigantic, devoted fan base. Supreme is a streetwear brand that exemplifies what a hype brand is. What goes into the making of a hype brand? Who are hypebeasts? Get a glimpse into the world of “drops” and reselling. Welcome to a subculture where authenticity is paramount.
Category Archive: News
From niche origins to an unstoppable international phenomenon, this is the singular story of competitive video-gaming. There’s so much to chew on – gaming superstars, head spinning figures, brands and advertisers, and even universities. Get ready for this thrilling ride.
Seven months ago, I moved to a new country. I love it here in Germany and I am passionate about my work. There was just one thing missing. NOW WHAT? fills that void. It’s my way of staying connected to all my worlds and the incredible people who inhabit them. Welcome to my blog.
Here’s my list of the Best of 2018 – my favorite movie, ad, book, podcast, and innovation of the year. These selections inspired me, moved me, and compelled me to share them with you. Find out what these are and put them on your list! What’s on your list?
Changing consumer preferences, shifting demographics, and the battle of alcoholic beverages. What’s next? Welcome to the world of non-alcoholic, zero calorie, cannabis-infused drinks.
Getting scammed online? Chances of receiving fake products when purchasing online are rising, as online shops are getting flooded with counterfeit products. The hot spot for counterfeit business: Amazon, Alibaba and similar big online shops.
IKEA debuted in India to a blockbuster opening. What was the company’s launch strategy that attracted 40,000 consumers on Day 1, and what were were some consumer insights it learned from market research? Now what?